Prospect intelligence for agency new business
Find your ICP on LinkedIn.
Start better conversations.
Walk into every call briefed.
Groundwork turns any company domain into a tailored prospect report, so you find the right people faster, start warm conversations and show up to first calls already briefed.
Define your ICP once · Full report in under a minute · £49/month, no per-seat fees
What you get
A complete briefing for every prospect.
Six sections, one report. Everything you need to connect with the right person and have a worthwhile conversation.
At a glance
innocent drinks
Drinks & FMCG
innocentdrinks.co.uk
Headcount
300-400
Revenue
£400-500M
The UK’s biggest smoothie brand, famous for straightforward ingredients, playful tone and sustainability-led packaging.
Key people
Decision-makers to know
Douglas Lamont
CEO
Kirsty Hunter
Marketing Director
Louise Stevens
Head of Sustainability
Content ideas
Angles worth sharing
- How innocent cut packaging waste without losing shelf appeal
- A behind-the-scenes look at how new flavours make it to the bottle
- What FMCG brands can learn from innocent’s tone of voice
Trends
What is moving the category
- RisingRefill and low-sugar ranges
- RisingSustainability claims under scrutiny
- SteadyDTC subscription models
Competitors
3 mapped
First-call questions
Sound briefed, not curious
- How are you balancing sustainability claims with cost pressure?
- Which channels are driving the strongest new customer growth?
- What does your innovation pipeline look like over the next 12 months?
How it works
From ICP to new business in five steps.
Define your Ideal Customer Profile.
Agency type, services, outcomes, target industries, turnover band and the departments you want to reach. Set it once and every result is tailored to it.
Find decision makers.
Groundwork surfaces founders, CEOs and the senior people who match your ICP, with verified LinkedIn profiles and insight on why they matter.
Build connections.
Grow your LinkedIn audience with the right people and start conversations worth having, backed by research on their brand, competitors and what they actually care about.
Tailor your content to their problems.
Every report gives you content ideas, trends and pitch angles written for that specific buyer, so your LinkedIn presence earns attention from the people you want to work with.
Win more business.
Walk into first calls already briefed, with questions and angles that show you understand their world and how your agency fits into it.
Simple pricing
One account covers your team.
ex VAT · cancel any time
- Unlimited prospect reports
- Named brand lists, matched to your ICP or any industry
- Verified LinkedIn profiles for key people
- Content ideas, trends and pitch angles on every report
- Full report history saved to your library
Turn connections into clients.
Define your ICP, find the right people and grow your LinkedIn audience. One warm conversation at a time.
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